Siemens recently unveiled an electric chopper custom-built built by the folks at Orange County Choppers. Here is an interview with the OCC patriarch, Paul Teutel:
If you skip to 0:16, Paul points out that his new world headquarters building is so environmentally friendly that it is actually “fifty-two percent above green.” If the arrival of green as a meaningless catchphrase has not yet been announced, I propose that this serve as its announcement. The thing that makes catchphrases meaningless is, of course, the fact that they can be applied to nearly any referent without causing any logical contradictions: nowadays, you can see green used to describe New York, the Pontiac G5, Gmail, and various other random things. When Paul uses it to describe the baseline LEED certification requirements, then, he isn’t breaking from any conventional use of the word that would associate it with a particular thing.
According to this site, the OCC headquarters has been certified as LEED Silver, which means that it scored between 50 and 59 points during the LEED auditing process, whatever that involves. Aside from the fact that he apparently confused LEED points with percentage points, Paul actually deserves some commendation for his new building; 75% of the materials used were recycled, all of the lighting is attached to motion sensors, a top-of-the-line HVAC system controls the internal environment, and the building is clad with “Dryvit Outsulation,” which allegedly offers an 80% reduction in CO2 emissions over the lifecycle of the product compared to brick.